When Automations Break: The 5-Minute Troubleshooting Checklist

Right now, somewhere in your business, an automation is quietly broken—and nobody’s noticed yet. The paradox? These tools save hours, but when they fail, every minute hurts. Today, we’ll walk into that silent failure and trace the first clues of what went wrong.

IDC estimates downtime costs a median of $300,000 per hour. That’s not a dramatic outage; that can be a quiet, “why didn’t that send?” gap that stalls revenue, delays follow-ups, or leaves customers hanging. The good news: most “broken” automations aren’t actually broken systems—they’re small, specific misfires you can find in minutes if you know where to look.

In this episode, we’re not rebuilding anything. We’re learning how to investigate. Think less “tear down the kitchen” and more “follow the recipe to see which step went off.”