Find Your Audience: Where Do Your Customers Actually Hang Out?

About half your future customers are already gathering in a few specific corners of the internet—yet most businesses keep shouting into the void. A stranger hears about you in a niche Discord. A friend spots you in a tiny subreddit. None of them saw your ads. So where did they actually find you?

That friend who “randomly” finds you? They’re not random at all. They’re standing on one tile of a very specific floor plan: 6.6 platforms a month, dozens of apps, countless micro-communities. The real pattern is *when* and *why* they switch tiles. They vent in one place, learn in another, buy in a third. A skincare nerd might debate ingredients on Reddit, watch routines on TikTok, then actually click “buy” from an email they open in bed at 11:32 p.m. The companies that win aren’t louder; they’re better cartographers. They quietly map these behavior shifts: when a Facebook Group drifts to a Discord server, when comments move from public feeds to DMs, when fans stop replying and start lurking. In this episode, we’ll turn you into that kind of mapmaker—so you stop yelling in empty rooms and start showing up exactly where your customers already are.

Most founders assume “my audience is on social,” then post everywhere and learn nothing. A better starting point: follow the *moments*, not the platforms. When someone is bored in line, where do they scroll? When they’re stuck on a problem at work, where do they search or ask for help? When they’re about to spend real money, who do they quietly check with first? Each of those micro-moments has its own favorite hangout. Think less “Where is my ideal customer in general?” and more “Where are they at 8:15 a.m., 2:30 p.m., and 11:30 p.m. when this specific need shows up?”