Content Strategy: What to Post (Without Being Annoying)

About half the content on LinkedIn gets skipped in under a second—*not* because it’s bad, but because it feels irrelevant or repetitive. One post sounds like a sales pitch, the next like a press release. Yet a few voices still spark real conversations. Why them, and not you?

58% more comments. That’s the gap between a polished “corporate” update and a simple first‑person story from you, the human behind the profile. And here’s the twist: posting *less* often (2–4 times a week) with the right mix of content beats showing up every single day with random ideas.

So if it’s not “post more” or “sound more professional,” what actually works?