Marketing
Email Marketing Mastery for Busy Builders
Kick-start your email journey by setting up a permission-based list that grows while you sleep. Discover friction-free opt-in spots your audience actually notices and loves.
Episodes
Build Your First Email List — Fast, Ethical Opt-Ins
Kick-start your email journey by setting up a permission-based list that grows while you sleep. Discover friction-free opt-in spots your audience actu...
Craft Irresistible Lead Magnets — Value-First Approach
Transform strangers into subscribers with lead magnets they’re eager to exchange an email for. Learn the 5-minute worksheet formula that outperforms b...
Choose Your Email Platform — Tech Stack Made Simple
Stop analysis paralysis. Learn a 3-question framework to pick the right email service provider (ESP) for your stage and budget—no geek speak required.
Write High-Open Subject Lines — 3 Proven Formulas
Unlock higher open rates with subject lines you can dictate while driving. Get three time-tested templates and the psychology behind each.
Story-Driven Emails — Engage, Don’t Pitch
Turn mundane updates into must-read stories that build trust and sell softly. Learn the simple ‘SPS’ narrative arc you can voice-note then paste.
Design Your Welcome Sequence — 5-Email Template
Onboard new subscribers with a pre-built 5-email sequence that converts strangers into superfans and buyers.
Offer Emails That Convert — Soft Sell Framework
Learn the ‘Pain-Promise-Proof-Push’ framework to craft promotional emails that feel like help, not hype—boosting revenue without subscriber fatigue.
Consistent Newsletter Rhythm — Content Calendar Hack
Beat blank-page syndrome with a simple audio-friendly calendar system that keeps your newsletter on time and on brand, even when life gets crazy.
Abandoned Cart Recovery — Recover Lost Sales
Turn checkout quitters into customers with a 3-email cart recovery flow that prints revenue while you sleep.
Win-Back Lapsed Subscribers — Reactivation Playbook
Revive cold subscribers and protect deliverability with a humane win-back sequence that cleans and converts.
Launch Campaign Planning — 7-Day Revenue Sprint
Map a high-energy 7-day email launch that builds anticipation, delivers value, and closes sales without burning your list.
Live Teardown — Real Emails, Real Fixes
Listen in as we dissect listener-submitted emails, rewriting subject lines, hooks, and CTAs on air so you can apply the same fixes.
Segmentation for Profit — Behavior-Based Targeting
Send the right message to the right people and watch revenue per send soar. Master behavior-based segmentation without drowning in data.
A/B Testing Made Easy — Data-Driven Wins
Stop guessing and start testing. Learn a simple framework to run split tests that actually reach significance and inform smarter decisions.
Inbox Deliverability — Stay Out of Spam Folders
Protect your sender reputation and make sure every crafted email actually lands in the inbox. Get a simple maintenance routine you can run monthly.
Advanced Automation Maps — Evergreen Funnels
Go beyond basics by mapping multi-branch automations that nurture and sell on autopilot, freeing your time for bigger projects.
Dynamic Content Personalization — Scale 1:1 Feel
Serve each subscriber tailored blocks inside one email. Learn dynamic tags, conditional sections, and product recommendations that drive CTR.
E-commerce Klaviyo Deep Dive — Revenue Flows
For store owners ready to unlock Klaviyo’s power: step-by-step audio walk-through of high-ROI flows beyond the basics.
Service Business Funnels — Book More Calls
Consultants and coaches: build an automated funnel that turns subscribers into booked discovery calls using value nuggets and deadline offers.
Email Analytics Dashboard — Interpret & Act
Tie everything together with a lightweight dashboard that turns raw numbers into next actions so you keep leveling up your email engine.
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