Creating a Vision Everyone Can Share

Research shows only about one in five people can repeat their company’s mission word for word—yet leaders still act shocked when no one follows it. In this episode, we’re diving into why your vision isn’t sticky, and how to turn vague slogans into something people can feel.

Most teams don’t lack intelligence or effort—they lack a picture they can actually see themselves in. When people hear lofty words with no concrete meaning, they quietly create their own mental version of “where we’re going.” That’s how you end up with five departments marching in slightly different directions, all convinced they’re aligned.

In this episode, we’re going to move from clever wordsmithing to building something people can almost touch. We’ll look at how to translate a distant future into scenes from an ordinary Tuesday at work: what customers are saying, what decisions people are making, what “a win” really looks like.