Color Theory: Create Palettes That Work

About nine out of ten snap judgments about a product come down to one thing: color. You open an app, scroll a website, or pass a storefront, and in a heartbeat your brain decides “trust this” or “skip it” — all before you’ve read a single word.

Here’s the twist: “good taste” in color isn’t magic, and it’s not something you’re born with. It’s a small set of rules plus a bit of practice. In this episode, you’ll learn how to turn a blank canvas into a reliable palette you can reuse across slides, products, and brands—without guessing or scrolling endlessly through random swatches.

We’ll keep it practical. You’ll see how to: - Pick a “workhorse” base color that fits your goal - Add supporting colors with clear jobs (background, accent, alert) - Use proportions so your design never looks like a rainbow explosion - Check accessibility so more people can actually read what you’ve made