How Social Media Algorithms Actually Work

Technology

How Social Media Algorithms Actually Work

Explore the mechanics behind the algorithms that curate the content on your social media feed, uncover their underlying science, and understand their impact on online behavior and digital marketing strategies.

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7 episodes46 min total

First episode free — Listen now, no account required

Episodes

The recommendation problem

The recommendation problem

Discover the core challenges that social media platforms face in delivering personalized content and why these problems are central to the platform's...

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Collaborative filtering explained

Collaborative filtering explained

Learn the ins and outs of collaborative filtering, a common technique used by recommendation systems to predict what users will enjoy based on their a...

The engagement metric trap

The engagement metric trap

Unpack the obsession with engagement metrics, how they drive platform growth, and the potential pitfalls they create both for content creators and use...

How TikTok actually works

How TikTok actually works

Dive into the mechanisms behind TikTok's highly successful algorithm and how it keeps users scrolling by making savvy predictions about what they want...

YouTube's algorithm secrets

YouTube's algorithm secrets

Explore the intricacies of YouTube's recommendation system, focusing on how it prioritizes content to ensure prolonged user engagement and maximize wa...

Instagram's feed strategy

Instagram's feed strategy

Get inside Instagram's strategic approach to displaying posts and stories, understanding the algorithmic criteria to boost visibility and maintain use...

Should we regulate algorithms?

Should we regulate algorithms?

Reflect on the ethical and practical considerations of algorithmic regulation, debating the potential benefits and drawbacks of imposing controls on s...

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How Social Media Algorithms Actually Work

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