Episode 1: Pricing Psychology: Why People Pay What They Pay
Discover the hidden factors behind pricing psychology and learn why customers are willing to pay different prices for products and services. Explore the mental triggers a...
Business
Price It Right: Charge What You're Worth
A strategic roadmap to develop and refine your pricing strategy for better value capture and profit maximization.
First episode free — Listen now, no account required
7 episodes52 min total
What you'll learn
Course outline
Episode 2: Value-Based Pricing: Price on Outcome, Not Time
Shift from traditional pricing models to value-based pricing. Learn how to align your pricing strategy with the outcome and benefits provided rather than just basing it o...
Episode 3: Cost-Plus vs Value: Choose Your Strategy
Debate and contrast the cost-plus and value-based pricing strategies. Learn the strengths, weaknesses, and best use cases for each to ensure you choose the right model fo...
Episode 4: Positioning: Premium, Mid-Market, or Budget?
Learn how to strategically position your product or service in the market, whether you're aiming for a premium price point, catering to budget-conscious consumers, or foc...
Episode 5: Price Architecture: Packages, Tiers, and Anchoring
Delve into the structure of pricing by exploring the tactics of creating packages, setting pricing tiers, and using anchoring to guide customer choices. Craft a pricing a...
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Episodes
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Topics covered
Business
