Price It Right: Charge What You're Worth

Career

Price It Right: Charge What You're Worth

A strategic roadmap to develop and refine your pricing strategy for better value capture and profit maximization.

First episode free — Listen now, no account required

7 episodes52 min total

First episode free — Listen now, no account required

Episodes

Pricing Psychology: Why People Pay What They Pay

Pricing Psychology: Why People Pay What They Pay

Discover the hidden factors behind pricing psychology and learn why customers are willing to pay different prices for products and services. Explore t...

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Value-Based Pricing: Price on Outcome, Not Time

Value-Based Pricing: Price on Outcome, Not Time

Shift from traditional pricing models to value-based pricing. Learn how to align your pricing strategy with the outcome and benefits provided rather t...

Cost-Plus vs Value: Choose Your Strategy

Cost-Plus vs Value: Choose Your Strategy

Debate and contrast the cost-plus and value-based pricing strategies. Learn the strengths, weaknesses, and best use cases for each to ensure you choos...

Positioning: Premium, Mid-Market, or Budget?

Positioning: Premium, Mid-Market, or Budget?

Learn how to strategically position your product or service in the market, whether you're aiming for a premium price point, catering to budget-conscio...

Price Architecture: Packages, Tiers, and Anchoring

Price Architecture: Packages, Tiers, and Anchoring

Delve into the structure of pricing by exploring the tactics of creating packages, setting pricing tiers, and using anchoring to guide customer choice...

Raising Prices: When and How to Increase

Raising Prices: When and How to Increase

Learn proven strategies for raising your prices without alienating existing customers. Discover the best timing and messaging to ensure successful pri...

Discounts and Negotiation: Protect Your Price

Discounts and Negotiation: Protect Your Price

Master the art of offering discounts and negotiating deals strategically without devaluing your work. Learn to balance customer expectations with main...

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