Psychology of Persuasion

Technology

Psychology of Persuasion

This series explores the six principles of persuasion that guide human behavior, supported by psychological research. Aimed at professionals looking to enhance their skills in sales, marketing, or psychology, this course navigates ethical persuasion without manipulation.

First episode free — Listen now, no account required

7 episodes47 min total

First episode free — Listen now, no account required

Episodes

Reciprocity: The obligation to give back

Reciprocity: The obligation to give back

Dive into the concept of reciprocity, a powerful tool in persuasion where kindness and favors create an obligation to return the gesture. This episode...

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Commitment: The power of consistency

Commitment: The power of consistency

Explore the role of commitment and consistency in persuasion. Delve into why humans strive for consistent behavior and how this can be utilized to gui...

Social proof: Why we follow the crowd

Social proof: Why we follow the crowd

Uncover the influence of social proof in guiding behavior and decisions. This episode discusses how showing that others are doing something can persua...

Authority: The weight of expertise

Authority: The weight of expertise

Discover how authority shapes decisions and behaviors. This episode delves into why people often defer to experts and how authentic authority can be u...

Liking: Why we're influenced by attraction

Liking: Why we're influenced by attraction

Examine the principle of liking, where people are more inclined to agree with those they find attractive or similar to themselves. Learn how marketers...

Scarcity: The fear of missing out

Scarcity: The fear of missing out

Learn about the scarcity principle and how the fear of missing out can drive decision-making. This episode reveals strategies to ethically harness sca...

Ethical persuasion in real life

Ethical persuasion in real life

This episode integrates the six pillars of persuasion into ethically solid strategies that apply in real-world scenarios. It emphasizes balancing pers...

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