Episode 1: The Irrational Consumer: Why Logic Doesn't Drive Buying
Explore why consumers often make decisions that defy logic and reason. Discover the psychological underpinnings of irrational buying behavior and how emotions, cognitive...
Science
Why We Buy: The Psychology of Consumer Behavior
Explore the enigmatic world of consumer psychology to understand what truly drives people to make purchases. This course delves into the subconscious influences and psychological principles that govern buying behavior, providing insights for entrepreneurs, marketers, and consumers alike.
First episode free — Listen now, no account required
7 episodes49 min total
What you'll learn
Course outline
Episode 2: Emotional Triggers: Fear, Desire, and Belonging
Dive into the emotional triggers that drive consumer behavior with a focus on fear, desire, and the need to belong. Understand how marketers use these emotions to craft p...
Episode 3: Social Proof: We Buy What Others Buy
Understand the concept of social proof and how it influences consumer decisions. Explore why people tend to follow the crowd and how this principle is effectively used in...
Episode 4: Scarcity and Urgency: Why Limited Offers Work
Discover why scarcity and urgency are powerful motivators in consumer behavior. Learn about the psychological principles that make limited-time offers and exclusive produ...
Episode 5: Anchoring: The First Number Shapes Everything
Explore the power of anchoring as a cognitive bias that influences decision-making. Learn how the first piece of information, like price, can shape consumer perceptions a...
First episode free — Listen now, no account required
Episodes
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Science
