Why We Buy: The Psychology of Consumer Behavior

Science

Why We Buy: The Psychology of Consumer Behavior

Explore the enigmatic world of consumer psychology to understand what truly drives people to make purchases. This course delves into the subconscious influences and psychological principles that govern buying behavior, providing insights for entrepreneurs, marketers, and consumers alike.

First episode free — Listen now, no account required

7 episodes49 min total

First episode free — Listen now, no account required

Episodes

The Irrational Consumer: Why Logic Doesn't Drive Buying

The Irrational Consumer: Why Logic Doesn't Drive Buying

Explore why consumers often make decisions that defy logic and reason. Discover the psychological underpinnings of irrational buying behavior and how...

Enjoying the first episode?

Subscribe to unlock all 7 episodes — just —

Emotional Triggers: Fear, Desire, and Belonging

Emotional Triggers: Fear, Desire, and Belonging

Dive into the emotional triggers that drive consumer behavior with a focus on fear, desire, and the need to belong. Understand how marketers use these...

Social Proof: We Buy What Others Buy

Social Proof: We Buy What Others Buy

Understand the concept of social proof and how it influences consumer decisions. Explore why people tend to follow the crowd and how this principle is...

Scarcity and Urgency: Why Limited Offers Work

Scarcity and Urgency: Why Limited Offers Work

Discover why scarcity and urgency are powerful motivators in consumer behavior. Learn about the psychological principles that make limited-time offers...

Anchoring: The First Number Shapes Everything

Anchoring: The First Number Shapes Everything

Explore the power of anchoring as a cognitive bias that influences decision-making. Learn how the first piece of information, like price, can shape co...

The Pain of Paying: Why Payment Methods Matter

The Pain of Paying: Why Payment Methods Matter

Uncover why the method of payment influences consumer spending. Learn about the 'pain of paying' concept and how different payment methods can alter s...

Ethical Application: Influence Without Manipulation

Ethical Application: Influence Without Manipulation

Explore the ethical considerations of using consumer psychology in marketing. Learn how to apply these principles to influence without crossing into m...

Enjoying the free episode? Unlock the full course.

Subscribe — —

Why We Buy: The Psychology of Consumer Behavior

Start learning now

Play free episode Subscribe for full access

— · Cancel anytime

Share this course

Topics covered

Science

More in Science

Unveiling the Universe: Understanding Cosmic Phenomena

The Universe Explained: A Journey Through Space

The Secret Lives of Cells